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2004 Forrester Research, Inc. estimates that business-to-business transactions will cost $ 2.7 trillion. It is true that the web can be a very lucrative business, but without careful planning, your business can be very successful before you make money. Following these seven steps can help you to plan a merger strategy before selling your first product.
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Identify Your Internet Business- Ask yourself why customers come to your website. Is it an extension of your brick and mortar store? Or will it be working independently? What can you give that no one else can do? Why is your site important to customers? Even if you do not sell online, you need to answer these questions. Customers do not always come to the website to buy products. Sometimes they come for details. Tell them about the products you sell, give them your store hours and phone number, and provide a map to find your store. Even if you don't sell them anything, give them a price. Customers will return to your site if you provide a price.
Create a well-designed, easy-to-use, and functional website - Your website should have a clean, straightforward design. Customers don't like busy, crowded websites. The customer should be able to find the product with the click of a mouse. Yet they also feel as if they are being led by a maze. Even worse, they may lose interest and leave. Keep drawings and text simple and compact.
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There are many options for managing orders. The most popular way to manage orders is with shopping cart technology. The customer passes by the site and picks up the items he or she wants to buy. On exit, he fills in the payment details and buys the items. Creating a shopping cart requires system information or software package that can manage the performance of the scenes in the background.
Can customers pay online with a credit card? The more they like the use of this. The order is placed immediately, and they receive a quick confirmation receipt. However, your store should be enabled to accept online credit card purchases. This requires both a merchant account that accepts online orders and electronic gateways that facilitate transactions.
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Choose the right domain name- The domain name extension for your store. It's the first thing people learn about a store, so the name should go with the business. If you have a store or product name, this too should be a domain name. Many individual names are still registered as domains. New domain names can be up to 67 characters long, so choose a combination of words that describe your store.
Post your site to a trusted web hosting provider - Your site only works when people see it. If your website is not accessible, you cannot do business. They should have daily backups and unwanted programs. Statistics can tell you where customers come from, what they are looking for and what leads them there in the first place. Because you are dealing with sensitive information, your provider should use technical security to protect your site from attackers.
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Improve your website - Improve your site every time you get a chance. Search engines are a great way to do this because they bring the target market. Enter relevant keywords and descriptions into metatags and register with search engines.
Put your website on your business cards, print them on receipts, mark your store window, and let people know you've started a website. Link exchanges are helpful. Make sure your links are relevant and recommend your site.
Place ads in newspapers or trade journals aimed at your audience. Write a column for a local newspaper. Provide a free web conference in the library. Go where your customers go.
Stay informed about your website - Provide a form or email address for customers to submit comments. What do they want from your website? Are they complaining about pages or pictures? Can they order the products they want? Can your server manage web traffic?
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Web statistics can provide important information. You may get more visitors, but very few orders. See your site from a customer perspective and review tips on web design.
Change your business based on the information you receive and information - Customer feedback is like a free business consultation, if you know how to use it. Even angry letters can work. When customers take the time to give you feedback, the basic message is "We want to order from you Mind Articles, here's how you can let us know." Pay attention to their ideas and give customers what they want.
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